apple, aperture 3, and the salve
March 5, 2010
if you’ll recall from a few weeks ago, Apple released the third iteration to its (heretofore) awesome photo management application, Aperture. i’d been waiting for this for a long long time, especially for its support of 64-bit compooting powerz.
and then you’ll recall the major huge issues i had with it. i started a thread on the Aperture support forums that at the end of it all weighed in at a super hefty 24 pages of comments, replies, possible solutions, and general frustrations from other disgruntled upgraders.
soon after starting the thread, i was directly contacted by someone at Apple HQ and after a couple of back & forths, they sent me an external hard drive to copy my backed-up nonupgraded original Aperture 2 library onto for testing. i promptly sent it back in… and that was that.
about a week later, an update for Aperture 3 hit the airwaves, fixing most, if not all, problems that users had been running into. a few days after that, my original Apple contact was back in touch with me, saying they were sending the hard drive back with my old library on it. i told him that was alright, no need to do that, as i still had a copy at home and everything was running fine anyways.
and then i got a separate email saying that they were sending me the hard drive as a thank you for helping in their testing, plus “a little something to help you keep in iTouch with your music.” i thought, “yay! an iTunes gift card, perhaps? awesome!”
actually… they sent me the hard drive (which is awesome in its own right) and a 64GB iPod Touch.
o.O
yeah.
so, thanks to Apple for a couple of things…
- for getting the fix out for Aperture 3 in a relatively manner, especially considering how many fixes were in the update. seriously; their engineers had to have been working around the clock to get that ready for mass consumption, and then for it to actually work… gold stars all around.
- for the “thank you” gifts with no strings attached: no NDA, no weird paper to sign, no “our little secret” contract.
WIN.
No comments yet
